Style. Vision. Delivery.

We started small – just four of us working out of a front room. Today, we’re a growing team of 40+ with more than 25 years of eyewear expertise, dedicated to supporting and building partnerships with independent optical practices and practitioners worldwide.

We understand that independent practices need more than great frames alone. We focus on fast communication, dependable delivery and stand out collections.

Every frame, collection and delivery reflects our attention to detail, commitment to quality, and dedication to bringing the best optical eyewear, sunglasses and readers to your practice. Our portfolio of in-house brands – Planet Pop, Forever & a Day and The Recycled Readers Co – has been developed for different demographics and price points that appeal to patients.

We’re proud to combine creative design, dependable service and industry expertise to help independent optical businesses grow with confidence.

Designed in our London studio, our brands are shaped by global trends, street style and research from the optical market. From initial sketches and CAD development to 3D prototypes, wearer trials, packaging and POS displays, every detail is considered with the patient in mind. We combine decades of optical experience with on-going market research and an innate passion for eyewear to deliver the best every time.

All our eyewear meets or exceeds UK, EU and global standards – REACH, Prop 65, PPE, MDR and beyond. Our Quality Assurance team includes a BSI committee member (PH/2 Eye Protection), ensuring we stay ahead of industry and regulatory developments. We partner with top labs like Intertek, SGS, QIMA and BV to ensure we align with testing requirements. Every product is monitored from risk assessment to final inspection.

We know independent practices need more than just great frames – they need a supplier they can rely on. Our dedicated sales and customer service team focus on building long-term partnerships through fast communication, dependable service and efficient delivery. Whether supporting a UK independent practice or an international distributor, we work closely with our customers to ensure a smooth experience from order to delivery.